This is where the inspiration behind the entire brand comes from, with the benefits that Iron can bring to the body, especially in the muscle recovery and sporty sector, I set out to create a beverage company which allows athletes and likeminded people to perform for longer, harder and more frequently thanks to increase iron levels, which in turn allows for more oxygen flow to muscles around the body. And so Murdo Iron Water was created, to push athletes across all walks of life, from professional athletes to simple gym goers because everyone who pushes their body to the limit in reach of their goals can benefit from the product.
Bringing ‘paint by numbers’ designs from my childhood I presented a hidden message within the paint section which completes the full poster and ties the message together.